Pay as you drive car insurance statement redesign – the front page

Although 2012 gave me two of my biggest projects to date, the one I enjoyed the most was this smaller one: redesigning a statement for a company, based in South Africa, that provides car insurance ‘by the kilometre’.

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When less is just more work

The saying goes (and it’s especially relevant to what I do) that ‘less is more’, and in most cases this is true. After all, a lot of what I get paid to do is delete what’s not necessary to get it down to a manageable amount of information.

Too often though, the less is more mantra is taken too literally and ends up making things more difficult than they need to be…

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