Whilst British Gas made a big deal over the launch of their bill for dummies* for residential customers, they’ve said a bit less about their new gas bill for business customers (which I worked on as part of a team of three).
Using the same system as many businesses around the world (in this case, SAP) redesign the invoices to reflect Sotheby’s premium brand – and brands don’t get much more premium!
Although 2012 gave me two of my biggest projects to date, the one I enjoyed the most was this smaller one: redesigning a statement for a company, based in South Africa, that provides car insurance ‘by the kilometre’.
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The saying goes (and it’s especially relevant to what I do) that ‘less is more’, and in most cases this is true. After all, a lot of what I get paid to do is delete what’s not necessary to get it down to a manageable amount of information.
Too often though, the less is more mantra is taken too literally and ends up making things more difficult than they need to be…