A good experience easily outweighs negative press

I’ve just found this page, and I’m sure I’m not the first, which seeks to discredit the online storage provider, Dropbox. 

I’d like to think I’m a typical Dropbox user, but actually I’m probably not because I pay for the full service so my digital life is stored there. Yes, there probably are cheaper options, but I’m happy enough with what I’ve got so the first onslaught doesn’t bother me that much.

Then, instead of getting personal, the author of the page decides to get technical…

Guess what. I don’t actually care that much. I’m pretty sure these technical terms are meant to make me feel inferior, and that I should trust the author’s superior technical knowledge. And whether you’re seeking to discredit your opposition (as I assume this site is meant to do) or sell something, sounding like a techie smart arse isn’t really the way to do it.

In the end, what I care about is that when, last week, my laptop completely stopped working, I could be confident I would see all my files again (along with anyone else at Dropbox who wants to take a look). 

1 thought on “A good experience easily outweighs negative press”

  1. Funny post. I agree, technobabble and agression aren’t the way to attract users or brand loyalty. Maybe they are actually aiming at disgruntled Dropbox customers who have been burnt and are seeking an alternative, even so, it strikes me as a cheap and crude way of promoting your services.

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