Tone of voice

There’s a very clever part of branding called ‘tone of voice’; this post has nothing to do with that.

This is just a quick whine about being in telephone queues and being thanked for my patience at the very point, about 20 minutes into the call, that I’m screaming at the handset to ‘just ****ing put me through’.

The same applies to the sat-nav lady (as my little girl calls her). We all know short-cuts she doesn’t, yet she seems not to be at all affronted when she roundly ignored time after time. Personally I would be rather comforted if at some point en-route, she were to tell me – in her usual calm manner of course – that “next time you ask me for help, you’ll find yourself stuck in the back of a rather long queue of traffic”.

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