Detail that makes the difference
A few days ago, I came across this TED talk given by Rory Sutherland of Ogilvy about the importance of detail. Although only the last 20 seconds bear any direct relation to the kind of work I do, but it’s a fascinating and entertaining talk in terms of a plea to organisations to stop looking for ‘big-picture’ solutions to problems which can just as easily be fixed by sorting out the detail instead.
See the full Detail that makes the difference page