Today I had an email request from an ex-colleague who was looking for, in her words, 'an info design archetype'. What she was looking for was an example where, purely through design, a document had been made to look simpler.

There was something that had long since slipped to the back of memory, largely because it's not something I see on an everyday basis. And this is what it was: it's the service from when my daughter was christened, and it's a fabulous example of what can be achieved with some simple typography.