<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: NHS Summary Care Records</title>
	<atom:link href="http://www.roberthempsall.co.uk/nhs-summary-care-records/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.roberthempsall.co.uk/nhs-summary-care-records/</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Tue, 17 Jan 2012 20:34:10 +0100</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.1</generator>
	<item>
		<title>By: Robert</title>
		<link>http://www.roberthempsall.co.uk/nhs-summary-care-records/comment-page-1/#comment-3549</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Tue, 08 Mar 2011 21:51:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=462#comment-3549</guid>
		<description>Thanks, Mike.

I can&#039;t possibly argue with that change!

Your point about putting people off with quantity of information is spot on. A big part of convincing someone about the simplicity of information is done before they even interact with it, just by making it look manageable, whether that&#039;s in quantity or style.</description>
		<content:encoded><![CDATA[<p>Thanks, Mike.</p>
<p>I can&#8217;t possibly argue with that change!</p>
<p>Your point about putting people off with quantity of information is spot on. A big part of convincing someone about the simplicity of information is done before they even interact with it, just by making it look manageable, whether that&#8217;s in quantity or style.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Reed</title>
		<link>http://www.roberthempsall.co.uk/nhs-summary-care-records/comment-page-1/#comment-3545</link>
		<dc:creator>Mike Reed</dc:creator>
		<pubDate>Tue, 08 Mar 2011 09:29:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=462#comment-3545</guid>
		<description>Great stuff, Robert. It&#039;s so important these things make sense and don&#039;t put readers off by dumping swathes of copy on them. (My Mum is one of the NHS&#039;s most frequent visitors, so I know whereof I speak!)

One thing, along the same lines as Ali&#039;s note: could the second bold line not take the same active voice as the first? So it might say, &quot;If you don&#039;t want us to create...&quot; 

A small thing, but I think comparing the two is quite a good case study in the added energy and directness the active voice often adds.

Feels churlish to nit-pick though - if I ever have to consult such a form, I hope you&#039;ll have been over it first!</description>
		<content:encoded><![CDATA[<p>Great stuff, Robert. It&#8217;s so important these things make sense and don&#8217;t put readers off by dumping swathes of copy on them. (My Mum is one of the NHS&#8217;s most frequent visitors, so I know whereof I speak!)</p>
<p>One thing, along the same lines as Ali&#8217;s note: could the second bold line not take the same active voice as the first? So it might say, &#8220;If you don&#8217;t want us to create&#8230;&#8221; </p>
<p>A small thing, but I think comparing the two is quite a good case study in the added energy and directness the active voice often adds.</p>
<p>Feels churlish to nit-pick though &#8211; if I ever have to consult such a form, I hope you&#8217;ll have been over it first!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tom Albrighton</title>
		<link>http://www.roberthempsall.co.uk/nhs-summary-care-records/comment-page-1/#comment-1024</link>
		<dc:creator>Tom Albrighton</dc:creator>
		<pubDate>Tue, 20 Apr 2010 09:58:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=462#comment-1024</guid>
		<description>I hope they call you next time. Never has so much information been provided, at such length, to an audience that cared so little. 

If you need to put &#039;please take time to read this leaflet&#039;, you&#039;ve failed. Imagine if we started putting disclaimers on commercial work. &#039;Please take time to work out my obscure headline pun.&#039; &#039;Please take time to squint at my overly small web text.&#039;

Communication is the responsibility of the speaker, not the listener. NHS &#039;customers&#039; don&#039;t owe leaflet-writers any favours. 

</description>
		<content:encoded><![CDATA[<p>I hope they call you next time. Never has so much information been provided, at such length, to an audience that cared so little. </p>
<p>If you need to put &#8216;please take time to read this leaflet&#8217;, you&#8217;ve failed. Imagine if we started putting disclaimers on commercial work. &#8216;Please take time to work out my obscure headline pun.&#8217; &#8216;Please take time to squint at my overly small web text.&#8217;</p>
<p>Communication is the responsibility of the speaker, not the listener. NHS &#8216;customers&#8217; don&#8217;t owe leaflet-writers any favours.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Crystalmeth Mark &#171; robert hempsall &#8211; information designer</title>
		<link>http://www.roberthempsall.co.uk/nhs-summary-care-records/comment-page-1/#comment-943</link>
		<dc:creator>The Crystalmeth Mark &#171; robert hempsall &#8211; information designer</dc:creator>
		<pubDate>Thu, 01 Apr 2010 08:42:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=462#comment-943</guid>
		<description>[...] couple of days ago, I had a go at rewriting a leaflet about &#8216;Summary Care Records&#8217; that came through the doo.... It was pointed out to me by a friend, with more than a little disgust, that the original had [...]</description>
		<content:encoded><![CDATA[<p>[...] couple of days ago, I had a go at rewriting a leaflet about &#8216;Summary Care Records&#8217; that came through the doo&#8230;. It was pointed out to me by a friend, with more than a little disgust, that the original had [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Advice about back pain management &#124; www.BackPain.Free-Read.com</title>
		<link>http://www.roberthempsall.co.uk/nhs-summary-care-records/comment-page-1/#comment-941</link>
		<dc:creator>Advice about back pain management &#124; www.BackPain.Free-Read.com</dc:creator>
		<pubDate>Wed, 31 Mar 2010 10:30:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=462#comment-941</guid>
		<description>[...] NHS Summary Care Records « robert hempsall – information designer [...]</description>
		<content:encoded><![CDATA[<p>[...] NHS Summary Care Records « robert hempsall – information designer [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tweets that mention NHS Summary Care Records « robert hempsall – information designer -- Topsy.com</title>
		<link>http://www.roberthempsall.co.uk/nhs-summary-care-records/comment-page-1/#comment-940</link>
		<dc:creator>Tweets that mention NHS Summary Care Records « robert hempsall – information designer -- Topsy.com</dc:creator>
		<pubDate>Tue, 30 Mar 2010 21:07:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=462#comment-940</guid>
		<description>[...] This post was mentioned on Twitter by Ali Turnbull, Robert Hempsall. Robert Hempsall said: I forgot to say I&#039;ve had a go at that NHS leaflet http://www.roberthempsall.co.uk/nhs-summary-care-records/ take a look, leave a comment [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Ali Turnbull, Robert Hempsall. Robert Hempsall said: I forgot to say I&#39;ve had a go at that NHS leaflet <a href="http://www.roberthempsall.co.uk/nhs-summary-care-records/" rel="nofollow">http://www.roberthempsall.co.uk/nhs-summary-care-records/</a> take a look, leave a comment [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Robert</title>
		<link>http://www.roberthempsall.co.uk/nhs-summary-care-records/comment-page-1/#comment-939</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Tue, 30 Mar 2010 20:53:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=462#comment-939</guid>
		<description>You see, you have the friendly tone of voice I&#039;m clearly lacking ;o)</description>
		<content:encoded><![CDATA[<p>You see, you have the friendly tone of voice I&#8217;m clearly lacking ;o)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ali turnbull</title>
		<link>http://www.roberthempsall.co.uk/nhs-summary-care-records/comment-page-1/#comment-938</link>
		<dc:creator>ali turnbull</dc:creator>
		<pubDate>Tue, 30 Mar 2010 20:51:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=462#comment-938</guid>
		<description>your record can be hidden = we can hide your record?</description>
		<content:encoded><![CDATA[<p>your record can be hidden = we can hide your record?</p>
]]></content:encoded>
	</item>
</channel>
</rss>

