Now I’m not claiming to be an expert on cold-calling – far from it. In fact there’s nothing I dread more than calling someone I’ve never met before, even when they’re expecting my call.
So while I’m not an expert I think I could come up with a better approach than the call I got today.
I started fairly well, they got the right name with only a brief pause while they looked at my business card and then very subtly asked me how my website was performing. To borrow a phrase from Rolf Harris “this is when I guessed what it was”. This was also where it began to fall apart. Although I told them I was very happy with how it was doing, there was obviously not going to be any letting go, but perhaps they would have been best served to.
After being so kind as to tell me that I was “obviously good at what I do, we can see that from your business card” the conversation wandered on to how they could help me sell more dresses… hold on, dresses? How? What?
Let′s discuss: leave a comment and see where the conversation goes