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	<title>robert hempsall - information designer &#187; Uncategorized</title>
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	<link>http://www.roberthempsall.co.uk</link>
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		<title>Document reviews</title>
		<link>http://www.roberthempsall.co.uk/document-reviews/</link>
		<comments>http://www.roberthempsall.co.uk/document-reviews/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 15:25:57 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=611</guid>
		<description><![CDATA[Sorry to get all serious on you, but much as the work I do is about making users feel confident and all that fluffy stuff, there&#8217;s also some pretty basic business logic behind it too. Every time one of your customers get confused it costs you money, and if they&#8217;re getting confused it&#8217;s likely plenty [...]]]></description>
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		<title>Test post</title>
		<link>http://www.roberthempsall.co.uk/test-post/</link>
		<comments>http://www.roberthempsall.co.uk/test-post/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 20:24:02 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=580</guid>
		<description><![CDATA[Sorry if anyone sees this &#8211; I&#8217;ll delete it in a moment]]></description>
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		<title>Information design links</title>
		<link>http://www.roberthempsall.co.uk/information-design-links/</link>
		<comments>http://www.roberthempsall.co.uk/information-design-links/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:35:38 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=525</guid>
		<description><![CDATA[These links are to information design and plain language resources. Centre for Plain Language The Center for Plain Language wants government and business documents to be clear and understandable. &#8220;We support those who use plain language, train those who should use plain language, and urge people to demand plain language in all the documents they [...]]]></description>
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		<title>About me</title>
		<link>http://www.roberthempsall.co.uk/about-robert-hempsall-information-designer/</link>
		<comments>http://www.roberthempsall.co.uk/about-robert-hempsall-information-designer/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:15:46 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/?p=533</guid>
		<description><![CDATA[Someone once said to me: &#8220;You must be quite clever to do what you do?&#8221; I replied: &#8220;No, I just ask the questions that stupid people would ask.&#8221; And that&#8217;s me, always wanting to to know why, what and how. It&#8217;s a pain to live with (so I&#8217;m told) but it&#8217;s also what makes me [...]]]></description>
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		</item>
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		<title>Guest blog for the Greater Manchester Chamber of Commerce</title>
		<link>http://www.roberthempsall.co.uk/guest-blog-for-the-greater-manchester-chamber-of-commerce/</link>
		<comments>http://www.roberthempsall.co.uk/guest-blog-for-the-greater-manchester-chamber-of-commerce/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 13:39:19 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Entries]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/guest-blog-for-the-greater-manchester-chamber-of-commerce/</guid>
		<description><![CDATA[As businesses, we&#8217;re constantly taking time to understand our customers but how often do we take time to check our customers understand us. I&#8217;m not talking about our brand values or anything deep and meaningful like that. I&#8217;m talking about the everyday pieces of information we use to tell customers about everyday matters: instructions to [...]]]></description>
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		<title>The difference between a plain language writer and information designer</title>
		<link>http://www.roberthempsall.co.uk/the-difference-between-a-plain-language-writer-and-information-designer/</link>
		<comments>http://www.roberthempsall.co.uk/the-difference-between-a-plain-language-writer-and-information-designer/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 15:25:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entries]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/blog/?p=98</guid>
		<description><![CDATA[A frequent comment I get from people I introduce myself to is &#8216;oh, the plain english campaign&#8217; and then I find myself trying to explain that it&#8217;s not all about that, but that&#8217;s part of it. And every time I try and explain I&#8217;m pretty sure I come up with a different version, even if [...]]]></description>
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		<title>Is it really needed</title>
		<link>http://www.roberthempsall.co.uk/91/</link>
		<comments>http://www.roberthempsall.co.uk/91/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 10:17:09 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/blog/?p=91</guid>
		<description><![CDATA[It looks like I&#8217;ve finally come to the end of what&#8217;s been quite a frustrating project. This has been one of those projects where the client set out determined to include every possible piece of information they had available. As soon as they see how it looks (even with all my best tricks applied) all [...]]]></description>
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		<title>I&#039;m not wanted – apparently</title>
		<link>http://www.roberthempsall.co.uk/im-not-wanted-%e2%80%93-apparently/</link>
		<comments>http://www.roberthempsall.co.uk/im-not-wanted-%e2%80%93-apparently/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 21:36:12 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/blog/?p=85</guid>
		<description><![CDATA[Today I heard one of the strangest comments I&#8217;ve ever heard about what I do. I&#8217;m not sure if it was meant as a criticism of the quality of my work or the principle of what I do. The comment came from &#8216;Yoshi&#8217;, out of the blue in the middle of a discussion on the [...]]]></description>
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		<title>Shelf shuffle</title>
		<link>http://www.roberthempsall.co.uk/shelf-shuffle/</link>
		<comments>http://www.roberthempsall.co.uk/shelf-shuffle/#comments</comments>
		<pubDate>Thu, 21 May 2009 20:23:14 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/blog/?p=63</guid>
		<description><![CDATA[An interesting, and slightly tirade-like blog post by a friend and ex-colleague (the wonderful Judy Delin) about the stresses of supermarket shopping with her mother who has dementia reminded me of a related issue I wanted to get off my chest. Our local Marks &#038; Spencer seems to rearrange their food section on a weekly [...]]]></description>
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		<title>Asda antics</title>
		<link>http://www.roberthempsall.co.uk/asda-antics/</link>
		<comments>http://www.roberthempsall.co.uk/asda-antics/#comments</comments>
		<pubDate>Fri, 15 May 2009 13:56:17 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.roberthempsall.co.uk/blog/?p=58</guid>
		<description><![CDATA[The latest Asda advert which boldly states: &#8220;Over 7,000 items £1 or less&#8221;Even Mrs Information Designer was incredulous at this statement as one of the most unspectacular ever, and we spent the next ten minutes reeling off a list of possibilities – this isn&#8217;t all of them! A can of Coca Cola (plus Diet, Caffeine [...]]]></description>
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