Real time road safety advice
I’ve driven past a sign just like this one hundreds of times, but it took me in one of my thinking moments to appreciate how effective it is at communicating a message that is usually explained in terms of metres and car lengths (like this one from the Merseyside Road Safety Partnership).
It’s not the most attractive thing you’ll ever see, but its simplicity is what makes it effective. The message is very simple, what you see on the sign is what you should see ahead of you.
In case any members of the police are reading, I should point out that this picture is not one that I took!
See the full Real time road safety advice page
Simplicity reviews
Every time one of your customers get confused it costs you money, and if they’re getting confused it’s likely plenty of others are too. With a free simplicity review, I’ll do a thorough examination to find the causes of confusion, and suggest some ways you can save time and money treating the symptoms. Here’s how [...]
See the full Simplicity reviews page
Information design links
These links are to information design and plain language resources. Centre for Plain Language The Center for Plain Language wants government and business documents to be clear and understandable. “We support those who use plain language, train those who should use plain language, and urge people to demand plain language in all the documents they [...]
See the full Information design links page
About me
Someone once said to me: “You must be quite clever to do what you do?” I replied: “No, I just ask the questions that stupid people would ask.” And that’s me, always wanting to to know why, what and how. It’s a pain to live with (so I’m told) but it’s also what makes me [...]
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Guest blog for the Greater Manchester Chamber of Commerce
As businesses, we’re constantly taking time to understand our customers but how often do we take time to check our customers understand us. I’m not talking about our brand values or anything deep and meaningful like that. I’m talking about the everyday pieces of information we use to tell customers about everyday matters: instructions to [...]
See the full Guest blog for the Greater Manchester Chamber of Commerce page