Sorry to get all serious on you, but much as the work I do is about making users feel confident and all that fluffy stuff, there’s also some pretty basic business logic behind it too. Every time one of your customers get confused it costs you money, and if they’re getting confused it’s likely plenty [...]
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These links are to information design and plain language resources. Centre for Plain Language The Center for Plain Language wants government and business documents to be clear and understandable. “We support those who use plain language, train those who should use plain language, and urge people to demand plain language in all the documents they [...]
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Someone once said to me: “You must be quite clever to do what you do?” I replied: “No, I just ask the questions that stupid people would ask.” And that’s me, always wanting to to know why, what and how. It’s a pain to live with (so I’m told) but it’s also what makes me [...]
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As businesses, we’re constantly taking time to understand our customers but how often do we take time to check our customers understand us. I’m not talking about our brand values or anything deep and meaningful like that. I’m talking about the everyday pieces of information we use to tell customers about everyday matters: instructions to [...]
See the full Guest blog for the Greater Manchester Chamber of Commerce page