Strategy matters – but so does the detail
My knowledge of Content Strategy is limited: I’ve been to one conference and know a few people involved in the field. I’m using this limited knowledge as my excuse to make a sweeping generalisation. As I see it, Content Strategy is grand-scale website planning based around the content – you know, the stuff people go [...]
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Get the important stuff at the beginning
Before I explain, a question for you: what’s the most important piece on information on a bill? (All together now) “How much do I have to pay?”.
Why then does my total appear on page 2?
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How the Halifax have got stripes wrong
As you can see from the screenshot below, my wife had a busy time getting ready for Christmas (with my card). Looking through the painful list of transactions on the account, I was struck by how wrongly the Halifax have used shaded backgrounds behind some information.
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Barclays PINsentry – is it really a simpler way to login?
A look at Barclays bank’s new system for logging in to their online banking, and whether it’s any simpler than the previous system
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No jargon… busted!
The FSA’s new moneymadeclear website promotes itself under the slogan ‘No selling. No jargon. Just the facts.’. Now I’ll admit my past experiences with the FSA caused me to take this promise with several pinches of salt. I have found them, as with many experts, unable to detach themselves from their knowledge of their subject [...]
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