Language

In a meeting today I was presented with a list of aims and objectives. I’m sure I’ve been presented with these kind of things many times before, but today was the day it occurred to me to potentially make myself look more than a little ignorant. ‘What’s the difference between an aim and an objective?’ [...]

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Because I’m a nice person, I’m creating a quick website for a local sports club. Today they provided me with some text, its introduction begins:  ’…has been running for a number of years, over which it has experienced varying degrees of success’. I think this covers all possible bases.

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During a brief discussion about the plural of asterisk I turned to my favourite source of word related support, Apple’s Dictionary application. Having found the answer to be the rather disappointing ‘asterisks’ (I was expecting something a little more glamorous) I was rather amused by the note at the doing its bit help Apple Mac [...]

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There’s a very clever part of branding called ‘tone of voice’; this post has nothing to do with that. This is just a quick whine about being in telephone queues and being thanked for my patience at the very point, about 20 minutes into the call, that I’m screaming at the handset to ‘just ****ing [...]

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