Instructions
Clear instructions that make a product or service feel simple to use:
- reduce the cost of dealing with unnecessary queries and product returns from confused customers
- reduce the risk of injury and possible resulting legal costs and staff absence
- retain customer loyalty and increase the likelihood of customers buying from the same brand again.
Instruction design projects
Plain Language in Plain English book design
I was recently asked to contribute to the design chapter of Plain Language in Plain English by Cheryl Stephens. Presumably what I had to say was fairly convincing, because no sooner had I finished the writing than I was asked to design the book as well.
See the full Plain Language in Plain English book design page
Recycling bin advice label
Design for a label which is placed on recycling bins containing non-recyclable materials.
See the full Recycling bin advice label page
Operational instructions
Design work for instructions to carry out repairs on industrial machinery – part of a free document review
See the full Operational instructions page
Latest entries about instructions
Baby talk
I have a young daughter and I’ve discovered that teaching her the important lessons in life (such as how to put her own dvds on) has very direct comparisons with the kind of work I do. It’s all a question of how much she needs to know without providing distracting information. “First press the big [...]
See the full Baby talk page
Information design for breakfast
Many years ago I used to work at a McDonalds. In fact I even got refused a job at a McDonalds because I wasn’t considering it as a career. Still, I haven’t held either of these facts against them and still occasionally eat their breakfasts. On my latest trip I noticed a neat solution in [...]
See the full Information design for breakfast page
Simply lazy…
I like Orange, they do cool adverts and their customer service seems pretty good (but that might be because they take so much money off me each month). But when I opened my last (oops, latest) bill I found myself getting very angry. Now this normally happens when I can’t understand the information I’m given – [...]
See the full Simply lazy… page