Helpless isn't a good feeling. And, with a pile of bits I can't assemble or a gadget I can't use, helpless is just the beginning. Poor instructions make me think the product's poor. They make me think you don't care.
Good instructions help me get the most out of your product. They give me pride in being able to say "I did that." Good instructions do more than tell me you care. They show it.
I was recently asked to contribute to the design chapter of Plain Language in Plain English by Cheryl Stephens. Presumably what I had to say was fairly convincing, because no sooner had I finished the writing than I was asked to design the book as well.
See the full Plain Language in Plain English book design page
0 comments / July 5th, 2010
Design for a label which is placed on recycling bins containing non-recyclable materials.
See the full Recycling bin advice label page
0 comments / January 6th, 2010