Some thoughts about Guideline Daily Amounts (GDA)

So, the UK government have decided that by the end of this year, the nutritional information on the front of foods will all look the same.

Will this actually happen? Hard to say, but if it does, it would be nice to think that whatever tablets of stone are handed down, they are more about the interests of the user (or in this case the eater) than a token display of information that’s fairly meaningless to most of us.

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Pay as you drive car insurance statement redesign – the front page

Although 2012 gave me two of my biggest projects to date, the one I enjoyed the most was this smaller one: redesigning a statement for a company, based in South Africa, that provides car insurance ‘by the kilometre’.

Click the image for a larger version

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