Information about products and services
Asterisks mean small print. Small print means money. I don't want to buy the wrong product because of a pesky *. And I don't want my feel-good purchase to feel bad because of small print.
Make your products and services clear from the outset and you reduce complaints, returns, exchanges, ill will and wasted time. Which is a big gain for the loss of a very tiny *
The brief for this project was to help Firehead (a content strategy recrutiment company based in Europe) explain their new product, Firehead Bitesize.
See the full Firehead Bitesize content strategy infographic page
2 comments / December 13th, 2010
Having, as requested, ‘taken time to read this leaflet’ (all 12 pages of it) about NHS Summary Care Records, I realised most of it was unnecessary
Have a look at how I got on making it into manageable amount of information.
See the full NHS Summary Care Records page
8 comments / March 30th, 2010
A little while ago I picked up on a tweet from Mark Boulton about the confusing information about baggage allowance that he experienced on the bmibaby website. Having taken a look at the site in question it was easy to see why.
Having already had a go at Virgin Atlantic’s baggage information I thought I’d have a go at this too. Here’s how I got on
See the full bmi baby baggage allowance text page
5 comments / March 14th, 2010
Information explaining baggage allowance to customers on Virgin Atlantic flights
See the full Virgin Atlantic baggage allowance page
1 comment / January 8th, 2010