07590 850 013
robert@roberthempsall.co.uk
Information about products and services
Once everyone knows a product or service is going to make their life so much better, there are some rather more matter-of-fact things they'll want to know.
Because we don't live in movies, most day-to-day decisions are made with the head and not the heart, and practical matters will usually define what they choose.
Making information about products and services clear helps people confidently and accurately identify what really meets their needs and gives them the best value.
Helping customers identify the right thing first time, also means less customers coming back feeling they've been sold the wrong thing - it's never their fault, remember?
Information about products and services projects // Blog posts // Top
Projects
Firehead Bitesize content strategy infographic
The brief for this project was to help Firehead (a content strategy recrutiment company based in Europe) explain their new product, Firehead Bitesize.
See the full Firehead Bitesize content strategy infographic page
Projects
NHS Summary Care Records
Having, as requested, ‘taken time to read this leaflet’ (all 12 pages of it) about NHS Summary Care Records, I realised most of it was unnecessary
Have a look at how I got on making it into manageable amount of information.
See the full NHS Summary Care Records page
Projects
bmi baby baggage allowance text
A little while ago I picked up on a tweet from Mark Boulton about the confusing information about baggage allowance that he experienced on the bmibaby website. Having taken a look at the site in question it was easy to see why.
Having already had a go at Virgin Atlantic’s baggage information I thought I’d have a go at this too. Here’s how I got on
See the full bmi baby baggage allowance text page
Blog posts about information about products and services // Projects // Top
Blog
White space gone mad
When I see design like this, I expect to find a thought-provoking statement within the text – there isn’t.
See the full White space gone mad page
Blog
Everyone loves the Innocent branding, right?
Confession time: I might be the last designer in the civilised world to have taken a look at the Innocent branding, and I think I may be the only one who has a problem with it.
See the full Everyone loves the Innocent branding, right? page
Blog
US airlines told to be clearer about prices
I was pointed in the direction of this article in the New York Times about the US government forcing airlines to be more clear about their charges. Those of you who visit this site regularly will know this is something I’ve looked at before with my Virgin Atlantic and bmi baby baggage allowance projects, so you’ll understand the my reaction was pretty much “About time”.
See the full US airlines told to be clearer about prices page