Information about products and services
Providing information about products and services so that people can clearly identify the features and benefits:
- help customers choose the product or service that will meet their particular needs
- help them feel they are getting full value for money from the product they choose
- reduces the cost of dealing with customers who feel they have been sold the wrong product or service
Information about products and services projects
NHS Summary Care Records
Having, as requested, ‘taken time to read this leaflet’ (all 12 pages of it) about NHS Summary Care Records, I realised most of it was unnecessary
Have a look at how I got on making it into manageable amount of information.
See the full NHS Summary Care Records page
bmi baby baggage allowance text
A little while ago I picked up on a tweet from Mark Boulton about the confusing information about baggage allowance that he experienced on the bmibaby website. Having taken a look at the site in question it was easy to see why.
Having already had a go at Virgin Atlantic’s baggage information I thought I’d have a go at this too. Here’s how I got on
See the full bmi baby baggage allowance text page
Virgin Atlantic baggage allowance
Information explaining baggage allowance to customers on Virgin Atlantic flights
See the full Virgin Atlantic baggage allowance page
Latest entries about information about products and services
Trying to explain the difference between ‘Pay as you go’ and ‘Contract’
Following a conversation I overheard in Carphone Warehouse, I thought I’d try and create the simplest definition of the difference between ‘Pay as you go’ mobile phone plans, and ‘Contract’ mobile phone plans.
See the full Trying to explain the difference between ‘Pay as you go’ and ‘Contract’ page
You know you’ve made it when…
your work appears on the side of a bin. Fortunately for me it was meant to be there. Ok, so it may not go down as my greatest achievement to date, but there’s something about this little piece of work I did that I really like. Many designers hate restrictions in terms of colour and [...]
See the full You know you’ve made it when… page
Even on a day off…
So, I’d arranged a nice day out with my daughter, my sister and my niece. The plan was to go and see monkeys in their natural surroundings. Ok, so we didn’t quite manage some far flung African jungle, actually it was Stoke, Monkey Forest at Trentham to be exact. Surely a day admiring Mother Nature [...]
See the full Even on a day off… page
The smallest bin in the world?
Another joy of being a parent is the endless aroma of wet-wipes around the house. The picture above is the seal that keeps the, generally hideous, smell in the packet. Of course its message is clear, but I did wonder if there was now a new range of extra small bins available that I didn’t [...]
See the full The smallest bin in the world? page
Maybe trying a bit too hard
While I was out enjoying some ‘dad & daughter’ time during half-term, I came across this diagram which explained car park charges. This strikes me as a case of someone steadfastly determined to use a convention commonly used to make information seem simpler – the diagram, or perhaps just determined not to use text. In [...]
See the full Maybe trying a bit too hard page