White space gone mad
When I see design like this, I expect to find a thought-provoking statement within the text – there isn’t.
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Everyone loves the Innocent branding, right?
Confession time: I might be the last designer in the civilised world to have taken a look at the Innocent branding, and I think I may be the only one who has a problem with it.
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US airlines told to be clearer about prices
I was pointed in the direction of this article in the New York Times about the US government forcing airlines to be more clear about their charges. Those of you who visit this site regularly will know this is something I’ve looked at before with my Virgin Atlantic and bmi baby baggage allowance projects, so you’ll understand the my reaction was pretty much “About time”.
See the full US airlines told to be clearer about prices page
Get the important stuff at the beginning
Before I explain, a question for you: what’s the most important piece on information on a bill? (All together now) “How much do I have to pay?”.
Why then does my total appear on page 2?
See the full Get the important stuff at the beginning page
o2 price plan circles
To compound my belief that the infographics approach is getting everywhere (in many cases where it’s not needed) I came across these mobile phone price plan tables on the o2 website.
See the full o2 price plan circles page