Form design

People don't like filling in forms: they often take a lot of time; they often seem to ask unrelated questions. That's why people rush and give 'the wrong answers'.

Forms that are easy to move through and ask the right questions in the right way get more accurate answers sooner, saving time and money going back to ask the questions again.

It's unlikely anyone will ever give thanks for creating a form that's easy to fill in, but no thanks is better than the grief you get if you make people's lives more difficult.

Form design projects // Blog posts // Top

Projects

AIG life insurance application form

Project to redesign the form AIG uses to collect information from customers applying for life insurance

See the full AIG life insurance application form page

Projects

Department for Transport form design

Design of a form to enable members of the public to report minor traffic collisions.

See the full Department for Transport form design page

Blog posts about forms // Projects // Top

Blog

A small annoyance about the UK Census 2011

I have to say, having seen the paper form, I wasn’t looking forward to it. But a cup of tea and a bacon sandwich saw me through fairly painlessly. But me being me, I had to find fault with something, so here it is.

UK census online questions labelled

See the full A small annoyance about the UK Census 2011 page

Blog

Two ways to annoy form users – before they’ve even answered a question

These are two example of forms that I’ve had reason to deal with in the last couple of days. One thing they have in common is that I was immediately antagonised by their opening lines, which illustrate two ways to annoy someone filling in a form before they’ve even started answering a question.

See the full Two ways to annoy form users – before they’ve even answered a question page