Forms
Forms that are easy to navigate and ask the right questions in the right way:
- increase the accuracy of collected data by keeping users attention
- improve the effectiveness of decisions based on collected data
- reduce the cost of confirming missing and innacurate data
Form design projects
AIG life insurance application form
Project to redesign the form AIG uses to collect information from customers applying for life insurance
See the full AIG life insurance application form page
Department for Transport form design
Design of a form to enable members of the public to report minor traffic collisions.
See the full Department for Transport form design page
Latest entries about forms
A leisurely form
I tend to make a point of saying to people that, even though it’s how I make my living. there’s not really much to be gained from having me design a simple form which asks for someone’s name, address, age etc etc. Having seen this form I’ve changed that view! This is a typical example [...]
See the full A leisurely form page
It happens every time…
A client of mine – a very good client who understands what I do and listens to what I have to say – sent me an email about a form I’m designing. I’d been expecting this email. Why? Because it happens on every form project I’ve come across; it’s the email that says ‘the form [...]
See the full It happens every time… page