Project to redesign the form AIG uses to collect information from customers applying for life insurance.
Front cover page collecting basic information about the individual applicant.
Page for collecting health details.
Page to guide applicants through payment methods, and to collect payment details.
The previous form.
The original version of this form was condensed to fit into the smallest amount of pages possible, causing it to be difficult to navigate, and leaving unsuitable answer spaces.
[...] space is left, not by what information the user needs to put in. Here’s an example from the AIG life insurance application form before I redesigned it, just to make my [...]