Comments on: A heavenly piece of information design http://www.roberthempsall.co.uk/a-heavenly-piece-of-information-design/ Just another WordPress weblog Tue, 17 Jan 2012 20:34:10 +0100 hourly 1 http://wordpress.org/?v=3.1.1 By: Christopher Campbell http://www.roberthempsall.co.uk/a-heavenly-piece-of-information-design/comment-page-1/#comment-1051 Christopher Campbell Fri, 23 Apr 2010 12:55:08 +0000 http://www.roberthempsall.co.uk/?p=568#comment-1051 Will do. Ha look at my first comment. There's me complaining about legibility and I've put no effort in with paragraph spaces. Will do. Ha look at my first comment. There’s me complaining about legibility and I’ve put no effort in with paragraph spaces.

]]> By: Robert http://www.roberthempsall.co.uk/a-heavenly-piece-of-information-design/comment-page-1/#comment-1045 Robert Thu, 22 Apr 2010 20:13:59 +0000 http://www.roberthempsall.co.uk/?p=568#comment-1045 Thanks for the comment Chris. You're absolutely right about the space on the page. The whole document is spread over 6 pages, with the amount of space many designers can only dream about. Far too often clients spend their time trying to make words fit into the least possible number of pages, presumably because they think it's virtuous from an environmental point of view, or that the bit they save in print costs makes up for the poor experience their customers have dealing with dense text. Whizz the Dell letter over and I'll take a look! No doubt I'll find plenty of fault with it. Thanks for the comment Chris.

You’re absolutely right about the space on the page. The whole document is spread over 6 pages, with the amount of space many designers can only dream about.

Far too often clients spend their time trying to make words fit into the least possible number of pages, presumably because they think it’s virtuous from an environmental point of view, or that the bit they save in print costs makes up for the poor experience their customers have dealing with dense text.

Whizz the Dell letter over and I’ll take a look! No doubt I’ll find plenty of fault with it.

]]> By: Christopher Campbell http://www.roberthempsall.co.uk/a-heavenly-piece-of-information-design/comment-page-1/#comment-1042 Christopher Campbell Thu, 22 Apr 2010 09:30:34 +0000 http://www.roberthempsall.co.uk/?p=568#comment-1042 Hey Rob, Great example here. Brilliantly executed, and really nice typography treatment. I like the fact that the designer has only used two colours, and used variations of the typeface to differentiate the required action. I must say, the added space and leading really does help. Wouldn't it be nice if we could put to use these simple practices in our everyday work? Sometimes it's possible, but in a lot of cases, I find that the client simply requires the copy to be correct from a legal stance and fit within the specified area, regardless of how illegible the copy is. I'll have to show you a letter I received from Dell the other day. The small print on the back must have been about 4pt and looked as though it was scanned in. Terrible work, but might be a nice project to redesign/re-write and showcase? Hey Rob, Great example here. Brilliantly executed, and really nice typography treatment. I like the fact that the designer has only used two colours, and used variations of the typeface to differentiate the required action. I must say, the added space and leading really does help. Wouldn’t it be nice if we could put to use these simple practices in our everyday work? Sometimes it’s possible, but in a lot of cases, I find that the client simply requires the copy to be correct from a legal stance and fit within the specified area, regardless of how illegible the copy is. I’ll have to show you a letter I received from Dell the other day. The small print on the back must have been about 4pt and looked as though it was scanned in. Terrible work, but might be a nice project to redesign/re-write and showcase?

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