Let me make things simple
...that's what I do: I design and write everyday information - such as forms, instructions and letters - to make it easy for people to understand so it's better at its job

Project to redesign the form AIG uses to collect information from customers applying for life insurance

Project to rewrite and redesign an appointment letter sent out by the local NHS trust.
Information explaining baggage allowance to customers on Virgin Atlantic flights
Read: Virgin Atlantic baggage allowance

Design for a label which is placed on recycling bins containing non-recyclable materials.
Read: Recycling bin advice label
When providing people with directions, whether written or on a map, the temptation is to give them a route that’s used by people who make the same journey regularly.
When we make a journey regularly though, we often don’t take the simplest route, that being defined as the one that involves the least number of decisions about what [...]
So, here’s a recent idea from a politician: to change labelling on alcohol to replace Units with Centilitres.
I’d be interested to know your thoughts. In the meantime, here’s why I think it’s a bad idea.
Very simply, when was the last time you ordered ‘125ml of the house red’ or ‘275ml of Becks (other beers available)’? [...]
If you’re in London next week, this event could be worth a look: a collection of information graphics from the days before computers, way before in fact.. There’s also a talk at St Bride Library on Thursday 14th January.
Read: Event: Designing information for everyday life, 1815-1914

A look at Barclays bank’s new system for logging in to their online banking, and whether it’s any simpler than the previous system
Read: Barclays PINsentry – is it really a simpler way to login?
Following a conversation I overheard in Carphone Warehouse, I thought I’d try and create the simplest definition of the difference between ‘Pay as you go’ mobile phone plans, and ‘Contract’ mobile phone plans.
Read: Trying to explain the difference between ‘Pay as you go’ and ‘Contract’

A couple of events occurred yesterday that made me think it was worth me talking about this topic.
One of them was a tweet by Jane Dominguez, also known as @WriteAdvantage which said ‘A one-screen business email is more likely to be read and give you the results you want’.
Read: A realistic amount of information is more likely to be read