Let me make things simple...

I write and design everyday information (including instructions, forms and letters) and make it as easy as possible to understand.

Projects // Latest blog posts // Top

Forms

AIG life insurance application form

Project to redesign the form AIG uses to collect information from customers applying for life insurance

Read: AIG life insurance application form

Plain language

NHS Summary Care Records

Having, as requested, ‘taken time to read this leaflet’ (all 12 pages of it) about NHS Summary Care Records, I realised most of it was unnecessary

Have a look at how I got on making it into manageable amount of information.

Read: NHS Summary Care Records

Instructions

Plain Language in Plain English book design

I was recently asked to contribute to the design chapter of Plain Language in Plain English by Cheryl Stephens. Presumably what I had to say was fairly convincing, because no sooner had I finished the writing than I was asked to design the book as well.

Read: Plain Language in Plain English book design

On-screen information

Luxury home rental website

Project to create screen designs for a website promoting and managing luxury rentals on the south coast.

Read: Luxury home rental website

Latest blog posts // Projects // Top

Blog

Oi BT, careful what you call me


Yesterday I got a letter through the door from my beloved BT (to whose communicative ineptitude this site is slowly become a shrine) offering me a shiny deal on broadband because I’m a ‘loyal customer’.

Guess what, when you’re one of the remaining monopolies left in the country, and you have my internet testicles attached to copper wire, that’s not loyalty – it’s because I don’t have a choice. Remember this when you write to me next time.

Read: Oi BT, careful what you call me

Blog

Thanks for the pointless letter


Mercifully, after a bit of squirming my way out of my contract a bit early, I’m back in the land of the iPhone.

o2 kindly wrote to me to tell me this, in case I’d thought it was all a dream. Here is an excerpt from the letter they sent me.

Read: Thanks for the pointless letter

Blog

Guest post: Stories aren’t circular

By Tom Albrighton

In Flann O’Brien’s brilliant comic novel The Third Policeman, the unnamed narrator negotiates a series of surreally disturbing encounters before realising he is in fact (spoiler alert)…

Read: Guest post: Stories aren’t circular