07590 850 013
robert@roberthempsall.co.uk

Project to redesign the form AIG uses to collect information from customers applying for life insurance
Read: AIG life insurance application form

Redesign of a letter about changes to bank account features
Read: Redesign of Halifax letter about account changes

Having, as requested, ‘taken time to read this leaflet’ (all 12 pages of it) about NHS Summary Care Records, I realised most of it was unnecessary
Have a look at how I got on making it into manageable amount of information.
Read: NHS Summary Care Records

The brief for this project was to help Firehead (a content strategy recrutiment company based in Europe) explain their new product, Firehead Bitesize.
Read: Firehead Bitesize content strategy infographic

I was recently asked to contribute to the design chapter of Plain Language in Plain English by Cheryl Stephens. Presumably what I had to say was fairly convincing, because no sooner had I finished the writing than I was asked to design the book as well.
Read: Plain Language in Plain English book design

Project to create screen designs for a website promoting and managing luxury rentals on the south coast.
Read: Luxury home rental website

Yesterday I got a letter through the door from my beloved BT (to whose communicative ineptitude this site is slowly become a shrine) offering me a shiny deal on broadband because I’m a ‘loyal customer’.
Guess what, when you’re one of the remaining monopolies left in the country, and you have my internet testicles attached to copper wire, that’s not loyalty – it’s because I don’t have a choice. Remember this when you write to me next time.
Read: Oi BT, careful what you call me

Mercifully, after a bit of squirming my way out of my contract a bit early, I’m back in the land of the iPhone.
o2 kindly wrote to me to tell me this, in case I’d thought it was all a dream. Here is an excerpt from the letter they sent me.
Read: Thanks for the pointless letter
By Tom Albrighton
In Flann O’Brien’s brilliant comic novel The Third Policeman, the unnamed narrator negotiates a series of surreally disturbing encounters before realising he is in fact (spoiler alert)…
Read: Guest post: Stories aren’t circular