Let me make things simple
...that's what I do: I design and write everyday information - such as forms, instructions and letters - to make it easy for people to understand so it's better at its job
Information design projects
Forms | AIG life insurance application form
Project to redesign the form AIG uses to collect information from customers applying for life insurance
Letters | NHS appointment letter
Project to rewrite and redesign an appointment letter sent out by the local NHS trust.
Information about services | Virgin Atlantic baggage allowance
Information explaining baggage allowance to customers on Virgin Atlantic flights
Read: Virgin Atlantic baggage allowance
Instructions | Recycling bin advice label
Design for a label which is placed on recycling bins containing non-recyclable materials.
Read: Recycling bin advice label
Latest entries
When less is just more work
The saying goes (and it’s especially relevant to what I do) that ‘less is more’, and in most cases this is true. After all, a lot of what I get paid to do is delete what’s not necessary to get it down to a manageable amount of information.
Too often though, the less is more mantra is taken too literally and ends up making things more difficult than they need to be…
Guest blog for the Greater Manchester Chamber of Commerce
As businesses, we’re constantly taking time to understand our customers but how often do we take time to check our customers understand us.
I’m not talking about our brand values or anything deep and meaningful like that. I’m talking about the everyday pieces of information we use to tell customers about everyday matters: instructions to tell [...]
Read: Guest blog for the Greater Manchester Chamber of Commerce
The shortest route isn’t necessarily the simplest one
When providing people with directions, whether written or on a map, the temptation is to give them a route that’s used by people who make the same journey regularly.
When we make a journey regularly though, we often don’t take the simplest route, that being defined as the one that involves the least number of decisions about what [...]
I’ll have 125ml of the house red please…
So, here’s a recent idea from a politician: to change labelling on alcohol to replace Units with Centilitres.
I’d be interested to know your thoughts. In the meantime, here’s why I think it’s a bad idea.
Very simply, when was the last time you ordered ‘125ml of the house red’ or ‘275ml of Becks (other beers available)’? [...]
Event: Designing information for everyday life, 1815-1914
If you’re in London next week, this event could be worth a look: a collection of information graphics from the days before computers, way before in fact.. There’s also a talk at St Bride Library on Thursday 14th January.
Read: Event: Designing information for everyday life, 1815-1914
Barclays PINsentry – is it really a simpler way to login?
A look at Barclays bank’s new system for logging in to their online banking, and whether it’s any simpler than the previous system
Read: Barclays PINsentry – is it really a simpler way to login?