Let me make things simple
...that's what I do: I design and write everyday information - such as forms, instructions and letters - to make it easy for people to understand so it's better at its job
Information design projects
Forms | AIG life insurance application form
Project to redesign the form AIG uses to collect information from customers applying for life insurance
Letters | NHS appointment letter
Project to rewrite and redesign an appointment letter sent out by the local NHS trust.
Information about services | Virgin Atlantic baggage allowance
Information explaining baggage allowance to customers on Virgin Atlantic flights
Read: Virgin Atlantic baggage allowance
Instructions | Recycling bin advice label
Design for a label which is placed on recycling bins containing non-recyclable materials.
Read: Recycling bin advice label
Latest entries
The shortest route isn’t necessarily the simplest one
When providing people with directions, whether written or on a map, the temptation is to give them a route that’s used by people who make the same journey regularly.
When we make a journey regularly though, we often don’t take the simplest route, that being defined as the one that involves the least number of decisions about what [...]
I’ll have 125ml of the house red please…
So, here’s a recent idea from a politician: to change labelling on alcohol to replace Units with Centilitres.
I’d be interested to know your thoughts. In the meantime, here’s why I think it’s a bad idea.
Very simply, when was the last time you ordered ‘125ml of the house red’ or ‘275ml of Becks (other beers available)’? [...]
Event: Designing information for everyday life, 1815-1914
If you’re in London next week, this event could be worth a look: a collection of information graphics from the days before computers, way before in fact.. There’s also a talk at St Bride Library on Thursday 14th January.
Read: Event: Designing information for everyday life, 1815-1914
Barclays PINsentry – is it really a simpler way to login?
A look at Barclays bank’s new system for logging in to their online banking, and whether it’s any simpler than the previous system
Read: Barclays PINsentry – is it really a simpler way to login?
Trying to explain the difference between ‘Pay as you go’ and ‘Contract’
Following a conversation I overheard in Carphone Warehouse, I thought I’d try and create the simplest definition of the difference between ‘Pay as you go’ mobile phone plans, and ‘Contract’ mobile phone plans.
Read: Trying to explain the difference between ‘Pay as you go’ and ‘Contract’
A realistic amount of information is more likely to be read
A couple of events occurred yesterday that made me think it was worth me talking about this topic.
One of them was a tweet by Jane Dominguez, also known as @WriteAdvantage which said ‘A one-screen business email is more likely to be read and give you the results you want’.
Read: A realistic amount of information is more likely to be read